by lumiq | Sep 15, 2025 | Uncategorised
How AI & Generative Search Are Changing the Game SEO Isn’t What It Used to Be Search Engine Optimisation (SEO) has always been an evolving field — but 2025 marks a radical shift. With the rise of AI-driven search engines, particularly Google’s Search Generative...
by lumiq | Sep 15, 2025 | Uncategorised
Meta, Google & Beyond Why a Single-Channel Ad Strategy No Longer Works Running ads on just one platform used to be enough — but not anymore. In 2025, the customer journey is scattered across platforms: discovery might begin on Instagram Reels, research continues via a...
by lumiq | Sep 15, 2025 | Uncategorised
Building Full-Funnel Digital Campaigns That Work It’s Not Just About Getting Clicks You’ve launched an ad campaign. Clicks are coming in. Traffic looks good. But sales? Leads? Bookings? Crickets. The reason? Most campaigns stop at traffic and never follow through with...
by lumiq | Sep 15, 2025 | Uncategorised
How to Dominate Maps, Reviews & ‘Near Me’ Searches Local Searches = High Intent When someone Googles “caravan dealer near me” or “IT support Melbourne,” they’re not browsing — they’re ready to take action. Local SEO helps you capture these high-intent users and drive...
by lumiq | Sep 15, 2025 | Uncategorised
Why Content Strategy Matters More Than Ever Strategy Before Content — Always In today’s content-saturated world, posting for the sake of “being active” no longer works. Whether it’s a carousel on Instagram, a blog post for SEO, or a landing page for Google Ads —...
by lumiq | Sep 15, 2025 | Uncategorised
Which Platform Wins for Your Business Goals? Two Giants, One Big Decision When it comes to paid advertising, two platforms dominate the conversation: Google Ads and Meta Ads (Facebook & Instagram). Both offer powerful tools to generate traffic, leads, and sales —...
