Meta, Google & Beyond
Why a Single-Channel Ad Strategy No Longer Works
Running ads on just one platform used to be enough — but not anymore. In 2025, the customer journey is scattered across platforms: discovery might begin on Instagram Reels, research continues via a Google Search, and conversions can happen through a YouTube ad, Meta retargeting, or even TikTok.
That’s why multi-channel paid media has become the gold standard. It allows brands to show up consistently across platforms, build trust over time, and maximise ROI by leveraging each channel’s strengths.
At LUMIQ, we build cross-platform strategies that bring together Google Ads, Meta Ads, YouTube, and more to help Australian brands scale their reach — and their results.
The Benefits of Running a Multi-Channel Paid Media Strategy
1.
Reach Your Audience Wherever They Are
Each platform taps into different user mindsets and demographics. Google captures intent-based traffic (“I want to know/buy now”), while Meta and Instagram excel at discovery and engagement. Running ads across both ensures you’re present at every stage of the buyer journey — not just when someone is searching.
2.
Improve Conversion Rates Through Funnel Alignment
Multi-channel marketing allows you to build a cohesive full-funnel strategy:
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Awareness: Instagram Reels, Facebook Video, YouTube Bumper Ads
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Consideration: Google Display, Meta Traffic Ads
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Conversion: Google Search, Meta Retargeting, YouTube In-Stream
This alignment leads to higher quality leads, shorter sales cycles, and better ROI overall.
3.
Diversify Risk and Reduce Ad Fatigue
Relying on one ad channel is risky. If CPMs spike or your audience saturates, performance plummets. A multi-channel strategy spreads your budget across platforms, lets you test different creatives and formats, and gives you the flexibility to scale what works.
Let Your Paid Ads Work Harder, Not Just Louder
Advertising in 2025 is about precision, not just presence. If your brand isn’t running a unified, multi-channel paid media strategy, you’re likely wasting spend — and missing conversions.
At LUMIQ, we manage results-focused campaigns across Google, Meta, YouTube, and more. Whether you need to generate leads, grow eCommerce sales, or boost brand awareness, we create integrated campaigns that deliver on ROI.
🎯 Let us build a smarter strategy for your brand.
Book your free paid media audit today and discover how we can improve your return on ad spend.