Scroll-Stopping Starts with the Right Format
It’s official — vertical video is king. Whether you’re on Instagram, Facebook, TikTok, YouTube Shorts, or even LinkedIn, the algorithm is rewarding one thing above all: short-form, mobile-first, vertical content.
But with so many brands now posting Reels and Shorts, simply showing up isn’t enough. You need to create purposeful, platform-specific video content that hooks attention, tells a story fast, and drives real action.
At LUMIQ, we help brands of all sizes plan, script, shoot, and launch vertical video strategies that actually convert, not just entertain.
The Benefits of Embracing Vertical Video in Your Marketing Strategy
1. Maximise Reach with Algorithm-Friendly Formats
Meta, YouTube, and TikTok all prioritise native vertical video in their feeds — meaning your Reels, Shorts, and Stories get better organic distribution, especially when engagement is high in the first few seconds. If you’re not creating vertical video, you’re missing millions of impressions.
2. Capture Attention in the First 3 Seconds
You have just 3 seconds to grab a viewer’s attention. Vertical video lets you fill the screen, tell your story faster, and make a visual impact immediately. With the right editing, hooks, captions, and sound design, you can stop the scroll — and start the funnel.
3. Turn Viewers Into Buyers with Smart CTAs
Short-form doesn’t mean shallow. With the right structure (hook > value > CTA), your vertical video can drive lead form submissions, product page clicks, and even direct purchases. Paired with retargeting, vertical content becomes a performance marketing machine, not just a branding tool.
Don’t Just Post — Perform
If you’re posting Reels just because “everyone else is doing it” — you’re missing the point (and the results). To win in 2025, your video strategy must be intentional, optimised, and mapped to clear outcomes.
At LUMIQ, we create full-service vertical video strategies — from concept development and scripting to filming, editing, and publishing across Meta, YouTube, and TikTok. Whether you need a one-off campaign or ongoing monthly content, we make sure your videos do more than look good — they convert.
🎬 Want scroll-stopping, ROI-driving vertical video?
Let’s talk about your next Reels or Shorts campaign.